Brand sheet · v1 · October 2026
kerbstack: brand
Kerbstack belongs to the Kerb family with Kerbcut: the same concrete ground, the same three typefaces and the kerb line. Its own sign is two blue dots, used as a colon after the name. The colon says that something follows: the site keeps being looked after after launch.
Logo
Primary, horizontal · light
Primary, horizontal · dark
Stacked · light
Stacked · dark
Wordmark only · documents, invoices
Symbol · favicon, app icon, avatar (min. 16 px)
- Symbol: a kerb ledge (shared with Kerbcut) and the two blue dots. Read as "_:" — a prompt that is ready for the next instruction.
- Clear space: the height of one dot on every side. Minimum size: wordmark 90 px wide, symbol 16 px.
- The colon is always blue and always two circles. Never recolour it, never replace it with a typed ":".
- Files are outlined SVG (no font needed) plus PNG favicons at 32, 180 and 512 px.
Colour
Dot blue · #2457D6
on light; 5.9:1 on ground
Dot blue, dark · #6E97FF
on dark grounds and the tile
Ink · #1D2125
text, tile, buttons
Ground · #EEF0EF
page background (shared with Kerbcut)
Night · #16191C
dark-mode ground
Kerbcut yellow · #F2C230
only when showing Kerbcut
Type
Archivo 800
Display · width 112% · headings and wordmark
Atkinson Hyperlegible
Body · designed for legibility · 16–18 px
IBM PLEX MONO · 2026-10-21
Data, labels, logs, prices in tables
Voice
- Write like the monthly report: what happened, what we did, what it cost, what is next.
- Every claim has a source or is labelled as an example. No invented clients, logos or results.
- Prices always say "excluding VAT"; plans always show hours and response times.